Commission presents 2030 Consumer Agenda to strengthen consumer protection, competitiveness, and sustainable growth

 
The European Commission has adopted the 2030 Consumer Agenda, a strategic plan for EU consumer policy for the next five years. With 450 million consumers in the single market, who contribute to over 51% of the EU's GDP through household spending, consumers play an essential role in the engine room of our economy. Enhancing consumer trust, ensuring legal clarity, bolstering enforcement, and easing administrative processes for businesses are key aims of the agenda's actions, which are designed to foster consumer protection and promote competitiveness, social fairness, and sustainable growth across the European Union.

While European consumers enjoy some of the highest levels of protection worldwide, there is a need to adapt our framework to keep up with the rapidly changing landscape marked by increased living costs, evolving market practices, particularly online, and the surge in e–commerce. A strong consumer policy is not just about protecting consumers, but also about shielding EU compliant companies and protecting them from unfair competition from non-compliant traders.

The 2030 Consumer Agenda introduces a suite of new initiatives to address these challenges effectively, focusing on four key priority areas: (...)