For years and as recently as April, Florida’s Natural orange juice was marketed as “not from concentrate,” meaning processed without any water removal and reconstitution, and made fresh by Florida growers. Then, as reported by Mouseprint.org last month, with little warning to consumers, the formulation changed. And now the OJ is “a premium blend of our Florida not-from-concentrate orange juice and the best orange juice from Mexico,” according to fine print on the front of the carton. The side of the carton explains the reason behind the formulation change:
Florida’s Natural is a proud citrus cooperative that’s owned by hundreds of Florida farmers and their families. We’re real people, working together for over five generations. Unfortunately, Mother Nature has been pretty harsh over the past years, and our harvest is about 70% lower than a decade ago. There’s just not enough juice in Florida, so all our varieties now contain a blend of juice from Florida and Mexico. … (...)
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