Marketers promote industry standards to combat greenwashing

 As greenwashing undermines trust in sustainability claims, marketers are looking into ways to self-regulate to promote credibility.

As public attention towards the climate crisis grows, consumers are increasingly seeking out verifiably sustainable products. As the EU begins to address false environmental labels, the advertising industry is looking at how it could self-regulate.

If the EU’s climate goals are to be met, the marketing industry must play a part in promoting both sustainable products and practices. That was the consensus reached at the event on Responsible Marketing for the Green Transition, hosted by the European Advertising Standards Alliance on Wednesday (16 November) to mark the organisation’s 30th anniversary. (...)