Commission: Labelling ‘jungle’ deters consumers from buying green food

 

Consumers are keen to pick sustainable food products even if they cost more, but are deterred by a lack of trust in the labels meant to mark food as green, according to a leading European Commission official for justice and consumers.

Food labelling has become a hot topic in recent months, ahead of a contentious Commission proposal on front-of-pack food labelling, expected this spring.

The EU executive is also expected to table plans for a ‘substantiating green claims initiative’ in March, which is set to impose penalties on companies making unsubstantiated environmental claims about their products, according to a draft seen by EURACTIV. Ler mais