
On the eve of its 125th anniversary, Renault is determined to disrupt
the global mobility industry through its newest brand Mobilize. “We
don’t want to sell cars, we want to sell services” boldly says Mobilize
CEO, Clotilde Delbos, at the historical Dreyfus Building and C-Suite HQ,
just a few meters away from the small old garage where, 131 years ago,
Louis Renault set up his first workshop in the garden of the family
house.
This became the birthplace of Renault’s iconic “voiturette” in 1891. What came next is written in history books. Now, through Mobilize, the French carmaker wants to Renaulutionize the industry by shifting the focus from vehicles to people’s mobility needs.
You can find the video interview at the bottom of the page or here.
What are Mobilize’s vision and ultimate goal?
Our vision is very simple. We want to
provide greener, shared and accessible mobility to all and in doing so,
we won’t sell vehicles anymore. We will sell services from financial
services, insurance, payments, energy solutions, and maintenance.
Everything in a one-stop-shop. Our goal is to represent 20% of Renault
Group’s turnover by 2030 and all of that obviously while being
profitable with a double-digit margin. It’s very ambitious. [Renault
Group turnover amounted to 46.2 billion euros in 2021] (...)
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