Temporary ban on behavioural advertising on Facebook and Instagraml

The Norwegian Data Protection Authority imposes a ban on Meta carrying out behavioural advertising based on the surveillance and profiling of users in Norway. The ban will initially apply until October

Meta tracks in detail the activity of users of its Facebook and Instagram platforms. Users are profiled based on where they are, what type of content they show interest in and what they publish, amongst others. These personal profiles are used for marketing purposes – so called behavioural advertising. The Norwegian Data Protection Authority considers that the practice of Meta is illegal and is therefore imposing a temporary ban of behavioural advertising on Facebook and Instagram. (...)