Green Claims: clarity is needed to empower consumers and industry to make sustainable choices

 

Suntory Beverage & Food Europe (SBFE) believes in the power of clear and accurate communications to consumers to drive more sustainable purchasing behaviours and better-informed choices. For over a century, Suntory has focused on driving positive impacts in communities worldwide, and SBFE continues this heritage in the EU. Our iconic brands, including Schweppes, Orangina and Oasis, offer a range of refreshment choices that bring joy and satisfaction to Europeans across the continent.

Michelle Norman is the Director of Sustainability and External Affairs at Suntory Beverage & Food Europe.

It is in SBFE’s interests to provide meaningful and accurate information to consumers and investors on the environmental performance of our products and our production. EU legislation on substantiating environmental claims should outline a clear regulatory framework that supports industry in delivering on objectives while avoiding unnecessary restrictions on our ability to market sustainable solutions to consumers. (...)