My packet of chips is now emptier. What is reduflation?

 

It is likely that you have found that some of the products you usually buy maintain the usual prices, but contain less than usual. If you have encountered this situation, know that it is a practice known as reduffing and that you must learn to identify it. In the following report we will show you what it is and how to combat it.

La reduflation is a practice consisting of a brand adjusting downward the product quantity that sells by package, despite maintaining prices.

Some consumers have expressed their discomfort at this situation, when they have noticed that the bag of chips they usually buy is emptier or when their favorite ice cream seems smaller than usual. All of this, despite the price has not changed.

The term reduflation was born in the Anglo-Saxon world as a result of the economic crisis of 2008, where it was baptized as shrinkflation, which translated becomes a conjugation of the words reduction and inflation. (...)