A new digital campaign showcasing the health benefits of drinking
water when consuming alcohol highlights the value of partnerships
between different actors to convey messages about pressing societal
issues such as binge drinking.
This article follows the EURACTIV-organised policy debate The role of partnerships in empowering European young adults, supported by Pernod Ricard.
Everyone has been recommended at least once in their life to drink water when they have had a few too many alcoholic drinks.
This good old advice is not only based on popular wisdom: the
‘technique’ of alternating between a glass of water and an alcoholic
beverage is suggested by medical experts to reduce the chances of waking
up with a hangover. (...)
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