Empowering Consumers with Digital Services

 

The internet has become a key part of life for consumers. In the run-up to the holiday season, many of us book an online supermarket delivery slot, put gift choices on an online wishlist, stream Christmas films and music, or use an online calendar to manage family visits. Digital services add value in consumers’ lives, during the holidays and beyond.

Marco Anelli is Group Service Manager, Statistical Surveys at Euroconsumers

At Euroconsumers, which brings together five national consumer organisations and gives voice to a total of more than 1.5 million people, we wanted to understand just how much digital services empower consumers.

We partnered with Google to establish the Consumer Empowerment Project, which aims to empower consumers through dialogue, helping them to understand their rights so that they can make more informed decisions. One of our key initiatives is the Consumer Digital Empowerment Index, which quantifies and provides insight into how digital tools empower consumers. (...)