What Europeans Actually Think About Digital Advertising

 
The European Interactive Digital Advertising Alliance (EDAA) has published new survey data that reveals significant nuances in the attitudes, preferences, and behaviours of EU consumers regarding the ad-supported Internet.

The report —entitled, “Your Online Voices: Your Voice, Your Choice”— is authored by Clever Together, an internationally-based strategic consultancy and survey research firm. The survey findings are derived from a weeks-long series of online conversations conducted in English and French with thousands of European consumers across the UK, France, Germany, Belgium, and Latvia.

The “Your Online Voices” conversations have, for the first time, uncovered an in-depth understanding of what European consumers actually feel about, and want from, data-driven advertising, in their own words. (...)